Ocean Bottle are on a mission to rid the world of ocean plastic. Each Ocean Bottle sold funds the collection of 11.4 kg of ocean-bound plastic. They do it by funding plastic collectors in impoverished regions to collect plastic before it enters our oceans, and by contributing to the development of long-term recycling infrastructure.

The model creates a system of economic incentives around plastic turning it into a currency that can be exchanged for food, medical insurance, off-grid solar and even micro-finance. Instead of pure donations, Ocean Bottle's aim is to create a sustainable economy around recycling where it’s needed most.

Ocean Bottle, promise to always hold true to their commitments and will strive to become the model for the next generation of no-bullshit sustainability.